As a lead up to their 2008 Olympic campaign, Adidas commissioned some of China’s most prolific artists to create an exhibition theme entitled ”Sport in Art.” To kick off the event, Liquid Impact engaged long-time friend and artist Niu An to create a four-meter high painting on the exterior of the Museum of Contemporary Art in Shanghai. The exhibition opened with a spectacular reveal of the piece accompanied by a light show and music.
After the unveiling, guests were given a sneak peek of the “Sport in Art” exhibition. Local movers and shakers were invited to attend the opening in an area we landscaped in People’s Park. Canapés and cocktails were served beneath huge projector screens that showcased renowned UK audiovisual artist Addictive TV’s latest sports-themed beats and video compositions.
